Consider the following statements about non-durable products:
(A) Non-durable products are consumer products which are normally consumed in one or few uses.
(B) Non-durable products generally command a higher per unit margin.
(C) Non-durable products should be made available in many locations.
(D) Detergents and stationery products are examples of non-durable products.
Which of the above statements are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A), (C) and (D) only
(A) Non-durable products are consumer products which are normally consumed in one or few uses. — Correct. This is what makes a product non-durable: it is used up in one or a few uses.
(B) Non-durable products generally command a higher per unit margin. — Incorrect. Non-durables command a small margin. A higher per unit margin goes with durable products, such as a refrigerator or a bicycle.
(C) Non-durable products should be made available in many locations. — Correct. People buy them often, so they must be easy to find in many places.
(D) Detergents and stationery products are examples of non-durable products. — Correct. Detergents and stationery are used up quickly, like toothpaste and bathing soap.
NCERT (2026-27 Edition): “Durability Of Products On the basis of their durability, the consumer products have been classified into three categories— Durable, Non-durable and Services.” “1. Non-durable Products: The consumer products which are normally consumed in one or few uses are called non-durable products. For example, products like toothpaste, detergents, bathing soap and stationary products etc. From the marketing point of view, these products generally command a small margin, should be made available in many locations and need to be heavily advertised.” |