Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following passage and answer questions

Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.

In case of facilities at Ecoretreat namely open air dining and bonfire, Identify the aspect being marketed.

Options:

Event

Experience

Service

Organisation

Correct Answer:

Experience

Explanation:

The correct answer is option (2) : Experience

In the case of the facilities at Ecoretreat, such as open-air dining and bonfire, the aspect being marketed is:

• Experience

Company X is marketing the experience of staying at Ecoretreat, which includes unique features like open-air dining and bonfire. These experiential offerings are intended to create a memorable and enjoyable experience for customers, making "Experience" the appropriate choice in this context.