Read the following information and answer the question.

ABC Ltd. makes pain-relieving tablets, which come in strips of 10 tablets. These strips are packed in cardboard boxes, which are then placed in larger corrugated boxes and sent to dealers for sale. The company also advertises the product on TV to increase sales. Recently, the company launched a new muscle relaxant ointment made entirely from herbs and plant-based materials. It is safe for customers and doesn’t produce any industrial waste during manufacturing. However, when the company released the product, they didn’t provide clear instructions on how to use it. As a result, many customers complained that it didn’t work as expected.

'It is safe for customers and doesn’t produce any industrial waste during manufacturing'.

Which of the following concept is highlighted in the given lines?

Societal marketing

The correct answer is option 3- Societal marketing.

The lines highlight that the product is safe for customers and does not produce any industrial waste during manufacturing. This reflects the societal marketing concept, which focuses on the company’s responsibility towards society, including environmental concerns and customer well-being. Societal marketing goes beyond satisfying customer needs and includes considering the long-term social and environmental impacts of business activities.