Read the following passage carefully and answer the given questions.

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

1. The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.

2. The company should use impersonal forms of communication to reach more audiences.

3. The company must focus on adopting a three-level channel of distribution.

4. Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"Concrete steps must be taken to monitor the image of the company in the eyes of the public".

Identify the element of promotion mix highlighted in the aforesaid statement.

Public Relations

The correct answer is option 2- Public Relations.

Public Relations is the element of promotion mix highlighted in the aforesaid statement.

Public Relations (PR) involves a variety of programs and activities designed to maintain and enhance the company's image and the perception of its products or services in the eyes of the public. PR efforts might include press releases, sponsorships, events, media relations, and other strategies aimed at creating a positive public image and fostering good relationships with stakeholders.