An advertising team studies some advertisements. Consider the following statements:
(A) The motives activated by the message also determine attitude change.
(B) An advertisement saying that drinking milk makes a person healthy and good-looking tries to change attitudes by activating a motive.
(C) The advertisement 'Are you spending too much on cooking gas? Switch to the pressure cooker, and say goodbye to your budget problems!' uses an emotional appeal.
(D) The same cooking-gas advertisement rests on the idea of saving money.
How many of the above statements are correct?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Only three
(A) The motives activated by the message also determine attitude change. — Correct. The motives a message stirs up, such as the wish to be healthy or successful, decide how far an attitude changes.
(B) An advertisement saying that drinking milk makes a person healthy and good-looking tries to change attitudes by activating a motive. — Correct. Linking milk with health, good looks or success at work activates a motive in the viewer, so the message works through that motive.
(C) The advertisement 'Are you spending too much on cooking gas? Switch to the pressure cooker, and say goodbye to your budget problems!' uses an emotional appeal. — Incorrect. This advertisement uses a rational appeal. It argues from cost and budget. An emotional appeal works through feelings, such as caring for one's family.
(D) The same cooking-gas advertisement rests on the idea of saving money. — Correct. The line points to budget problems, so it rests on saving money, the mark of this rational appeal.
NCERT (2026-27): “Factors that Influence Attitude Change … “Rational appeal (saving money)” “Are you spending too much on cooking gas? Switch to the pressure cooker, and say goodbye to your budget problems!” |