Assertion: When knowledge, skills, competencies and creativity are strategically applied for market orientation, a viable venture is born.
Reasoning: A strategic positioning is required to convert an idea into an opportunity.
Reasoning: A strategic positioning is required to convert an idea into an opportunity.
Answer & explanation
Correct answer: option 2
A strategic positioning is required to convert an idea into an opportunity. Knowledge, skills, competencies and creative thinking needed to develop an idea are backed by factors critical for market success. When knowledge, skills, competencies and creativity are strategically applied or market orientation, a viable
venture is born.