Practicing Success
Practicing Success
CUET Preparation Today
| Karishma had an ice cream factory and was selling them locally. She has been doing good
business in Gujarat for the past ten years. But due to the liberal policy of the government, many new competitors have entered the ice cream industry. Her market share has declined and she had to close down her business. Since she was an enterprising person, she decided to take up exclusive distribution of an trademarked international brand of ice-creams called "Icyice". In return, she had to pay royalties to "Icyice" and conform to their standardised operating procedures. Identify the concept of "Enterprise Growth Strategies" discussed in the above para. |
Franchising Merger Acquisition None of the above |
| Franchising |
| Explanation: Franchising is as "an arrangement whereby the manufacturer or sole distributor of a trademarked product or service gives exclusive rights of local distribution to independent retailers in return for their payment of royalties and conformance to standardized operating procedures" |
