The benefits a customer does not seek to satisfy from the purchase of a product is:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Imaginary benefits
Option (1) Psychological benefits — A benefit a customer seeks (Incorrect). It satisfies the need for esteem and prestige.
Option (2) Functional benefits — A benefit a customer seeks (Incorrect). It is the basic use of the product, such as transport from a motorcycle.
Option (3) Social benefits — A benefit a customer seeks (Incorrect). It is the acceptance a buyer gets among friends and family.
Option (4) Imaginary benefits — Not a benefit a customer seeks (Correct). A product is a bundle of benefits of three types only: functional, psychological and social. This is not one of them. It is only a made-up option.
NCERT (2026-27 Edition): “Products … A buyer buys a product or service for what it does for her or the benefit it provides to her. There can be three types of benefits a customer may seek to satisfy from the purchase of a product, viz., (i) functional benefits, (ii) psychological benefits, and (iii) social benefits.” |