Assertion (A ): Potential investors regard the marketing plan as critical to the success of the new venture.
Reason (R): Marketing plan need to consider the strength and weakness of the competitor's venture.

A is correct, but R is incorrect

The correct answer is Option 3: A is correct, but R is incorrect

Assertion (A ): Potential investors regard the marketing plan as critical to the success of the new venture. This is correct. A well-defined marketing plan demonstrates how the venture will reach its target market, compete effectively, and achieve its financial goals. This is crucial information for investors to assess the potential risks and rewards of investing in the venture.

Reason (R): Marketing plan need to consider the strength and weakness of the competitor's venture.This is incorrect. Marketing plan needs to consider the strengths and weaknesses of the new venture (not competitor's venture) to ensure its success.