Nowadays customers have become well aware about the different varieties of product available in the market. Before purchasing the product, the customers read the reviews about the product, compare the prices of different varieties available etc. The above case refers to the impact of government policy changes on businesses. Identify the correct option. |
Increasing competition Rapidly changing technological environment More demanding customers Market orientation |
More demanding customers |
The correct answer is Option (3) → More demanding customers. The scenario describes customers becoming more knowledgeable and discerning, comparing products, reading reviews, and seeking the best deals. This reflects a trend where customers are becoming more demanding in terms of the information they seek and the standards they expect from products and services, making them more difficult to satisfy. |