Read the passage and answer the following questions. Dynamic Horizons Ltd., a global brand, is known for its innovative approach to manufacturing and selling smartwatches. Recently, the company decided to launch its operations in two new markets- a developing country and a European nation. In the developing country, the company faced challenges such as unstable policies, a lack of proper infrastructure, limited purchasing power among the local population and an unfavorable attitude from the government. However, they noticed that the younger population was showing a growing interest in smartwatches, providing a potential market segment to target. But, the European nation presented an entirely different scenario with stringent laws and an established consumer base with high purchasing power and intense competition from local brands with similar watches. The smartwatch, which was desirable for populations in developing countries, was just another watch in European countries. Dynamic Horizons understood that they should adapt their products to the preferences of Europeans to gain a foothold here. So, the company in both the markets, leveraged advanced technological solutions including Al (Artificial Intelligence) technology and a tracking application in the smartwatch to enhance the customer experience. However, they faced challenges due to fluctuations in inflation rates which impacted raw material costs and transportation expenses. It is also imperative for the management of the enterprise to obey the law of the land. |
The fluctuations in raw material cost and transportation expenses is due to which dimension of business environment? |
Social dimension Political dimension Legal dimension Economic dimension |
Economic dimension |
The correct answer is option 4- Economic dimension. Fluctuations in raw material cost and transportation expenses are directly related to factors like inflation, interest rates, exchange rates, and overall economic conditions, which are part of the economic environment. These changes impact the cost structure and profitability of a business.
The economic environment refers to the conditions and factors that affect the functioning of businesses and organizations within an economy. It encompasses various aspects related to the economic system. Some Components of Economic Environment are as follows- |