What is an example of congruent attitude change?

A positive attitude becomes more positive

An attitude change can occur in two different ways: congruent and incongruent. A congruent attitude change refers to a shift in the same direction as the existing attitude. For example, if someone already has a somewhat positive attitude towards the empowerment of women and reads about a successful woman, their attitude may become even more positive. This represents a congruent change because it aligns with their preexisting positive attitude. On the other hand, an attitude change can also be incongruent, which means it occurs in the opposite direction of the existing attitude. For instance, after reading about successful women, a person might develop concerns that women could become overly powerful and neglect their family responsibilities. As a result, their previously positive attitude towards empowerment of women may become less positive or even turn negative. This exemplifies an incongruent change since it contradicts their initial positive attitude. In summary, attitude changes can be either congruent (in the same direction) or incongruent (in the opposite direction) relative to the existing attitude.