In 2019 alone, Swiggy has launched operations in 300 towns and cities. Swiggy follows a two-step sequence while expanding to a small town. First, it provides more laborious training to restaurants and delivery partners compared to their counterparts in the city. Second, it focuses on building scale in operations and increasing the restaurant.

Strategy

The correct answer is option 2 i.e. Strategy.

Swiggy's expansion strategy seems to be quite thorough. By starting with intensive training for restaurants and delivery partners, they ensure that the local ecosystem is well-equipped to handle the demands of their platform. This attention to detail helps maintain quality standards, which is crucial for customer satisfaction. The second step, focusing on building scale in operations, shows a commitment to long-term growth. It's like setting up the foundation before constructing the building—it might take more effort initially, but it pays off in the long run. The emphasis on increasing the restaurant base also aligns with the idea of offering diverse choices to customers, making the platform more appealing. Overall, it sounds like a well-thought-out sequence to make Swiggy a success beyond just major cities.