Match the tools of promotion in List-I with the examples in List-II:L…

Match the tools of promotion in List-I with the examples in List-II:

List-I	List-II
(A) Advertising	(I) A company sends newsletters and annual reports to the public to build its image.
(B) Personal selling	(II) A shirt maker gives one shirt free with every two bought, for one week.
(C) Sales promotion	(III) A firm pays to show a short film on its new car during a TV cricket match.
(D) Public relations	(IV) A trained staff member explains a vacuum cleaner to a family at their home.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → (A)-(III), (B)-(IV), (C)-(II), (D)-(I)

List-I	List-II	Reason
(A) Advertising	(III) A firm pays to show a short film on its new car during a TV cricket match.	Advertising is a paid, impersonal message sent through mass media such as television.
(B) Personal selling	(IV) A trained staff member explains a vacuum cleaner to a family at their home.	Personal selling is an oral, face-to-face talk with prospective buyers to make a sale.
(C) Sales promotion	(II) A shirt maker gives one shirt free with every two bought, for one week.	This is a short-term incentive to buy at once. It is the quantity gift ‘Buy 2 Get 1 Free’.
(D) Public relations	(I) A company sends newsletters and annual reports to the public to build its image.	Newsletters and annual reports are tools of corporate communication, a public relations function that builds the company’s image.

NCERT (2026-27 Edition): “Advertising … Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. …”

“Personal Selling Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. …”

“Sales Promotion … 5. Quantity gift: Offering extra quantity of the product commonly used by marketer of toiletry products. For example, a shaving cream’s offer of ‘40% extra’ or A Hotel’s offer of “Take a 2 Night 3 Days Package At the Hotel and Get an extra Night Stay At Just ₹ 500” or ‘Buy 2 Get 1 Free’ offer of a marketer of shirts. …”

“Public Relations … The role of public relations can be discussed with respect to the functions which the department performs. …”

“3. Corporate communication: The image of the organisation needs to be promoted through communicating with the public and the employees within the organisation. This is usually done with the help of newsletter, annual reports, brochures, articles and audio-visual materials. …”