Consider the following statements about the media industry:
(A) Profound transformations have taken place within the media industry in the past seven decades.
(B) National markets have given way to a fluid global market.
(C) New technologies have led to the fusion of forms of media that were once distinct.
(D) The print media primarily means newspapers and magazines.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → B, C and D only
(A) Profound transformations have taken place within the media industry in the past seven decades. — Incorrect. The profound transformations in the media industry took place in the past three decades. The span of seven decades is wrong.
(B) National markets have given way to a fluid global market. — Correct. Globalisation has replaced separate national markets with one fluid global market.
(C) New technologies have led to the fusion of forms of media that were once distinct. — Correct. New technologies have fused forms of media that were once distinct.
(D) The print media primarily means newspapers and magazines. — Correct. The print media primarily means newspapers and magazines. The electronic media primarily means television.
NCERT (2026-27): “7.3 Globalisation and the Media … “We began with the case of the music industry and the far reaching consequences that globalisation has had on it. The changes that have taken place in mass media is so immense that this chapter will probably be only able to give you a fragmentary understanding. As a young generation you can build up on the information provided. Let us have a look at the changes that globalisation has brought about on the print media (primarily newspapers and magazines), the electronic media (primarily television), and on the radio.” |