Read the passage and answer the following question: Manya, a class 7 student, stopped consuming artificially flavoured soft drinks and started to consume more and more fresh fruits and home cooked food. This change in her behaviour came when she came to know that supermodel Kirti has stated in an interview that she would neither consume artificially flavoured food nor endorse any such products. She even appealed to all of her fans to do so. Earlier Manya used to consume all unhealthy products because Kirti endorsed many such products. But now Kirti's change in choice has also led Manya to change her preferences. |
The theory related to the case discussed here was proposed by - |
S. M. Mohsin Leon Festinger Fritz Heider Alfred Adler |
S. M. Mohsin |
The correct answer is Option (1) → S. M. Mohsin The case describes Manya changing her behavior and attitude because of her admiration for supermodel Kirti. Initially, Manya consumed artificially flavored soft drinks because Kirti endorsed them. When Kirti changed her stance and publicly rejected such products, Manya also stopped consuming them and began eating healthy food. This change in Manya’s behavior was directly influenced by Kirti’s change. This situation is best explained by S. M. Mohsin’s Two-Step Concept of Attitude Change. According to this theory:
This two-step model describes how people often follow the behavior of role models or celebrities they look up to. In this case, Manya’s behavior change is not due to inner conflict or rational thought but due to identification and imitation. |