Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool bused by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 : - This team short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 4 is ___________

Publicity

The correct answer is option (3) : Publicity

Packaging: Packaging refers to the design and presentation of a product's outer covering or container. It is not a direct communication tool for marketing and focuses on product presentation and protection.

Advertising: Advertising involves paid promotion of products or services through various media channels. It's a common marketing communication tool that aims to create awareness and persuade potential customers, but the description doesn't specify if it's personal or non-personal.

Publicity: Publicity involves non-paid media exposure and attention generated by external sources. It can be positive or negative and is not directly controlled by the company: It relies on news media, social media, or public interest.

Sales Promotion : Sales promotion includes various tactics like discounts, coupons, contests, and incentives to stimulate quick and increased sales. It;s often non-personal and focuses on encouraging immediate purchases,making it a likely choice for Team 4's tool, even though the description doesn't explicitly state it.