The Standards used in marketing to gauge Performance are:
A. Advertising expenditure
B. Labour relations
C. Sales Expenses
D. Individual Salesman performance
E. Flow of capital
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is option 2- A, C and D only.
Advertising expenditure, Sales Expenses and Individual Salesman performance are Standards used in marketing to gauge Performance.
- Labour relations is a standard of HRM
- Flow of capital is a standard of Finance and Accounting
The below given table shows the standards used for measuring performance-
| Production | Marketing | Human Resource Management | Finance and Accounting |
| Quantity | Sales volume | Labour relations | Capital expenditure |
| Quality | Sales expense | Labour turnover | Inventory |
| Cost | Advertising expenditure | Labour absenteeism | Flow of capital |
| Individual job Performance | Individual Sales-person’s performance | Liquidity |