The Standards used in marketing to gauge

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Target Exam

CUET

Subject

Business Studies

Chapter

Controlling

Question:

The Standards used in marketing to gauge Performance are:

A. Advertising expenditure
B. Labour relations
C. Sales Expenses
D. Individual Salesman performance
E. Flow of capital

Choose the correct answer from the options given below:

Options:

A, B, C and D only

A, C and D only

A, B, C and E only

A, B and C only

Correct Answer:

A, C and D only

Explanation:

The correct answer is option 2- A, C and D only.

Advertising expenditure, Sales Expenses and Individual Salesman performance are Standards used in marketing to gauge Performance.

The below given table shows the standards used for measuring performance-

Production	Marketing	Human Resource Management	Finance and Accounting
Quantity	Sales volume	Labour relations	Capital expenditure
Quality	Sales expense	Labour turnover	Inventory
Cost	Advertising expenditure	Labour absenteeism	Flow of capital
Individual job Performance	Individual Sales-person’s performance		Liquidity