PsychologyAttitudes and Social Cognition

A well-known doctor appears in a government advertisement and says, '…

A well-known doctor appears in a government advertisement and says, 'A mother's love means a safe home. Keep your family free from illness - wash hands with soap.' Consider the following statements about the advertisement:

(A) Its topic is a health matter.
(B) The popular figure in it is an expert source.
(C) It contains a rational appeal based on saving money.
(D) It contains an emotional appeal.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 2

The correct answer is Option (2) → A, B and D only

(A) Its topic is a health matter. — Correct. Washing hands to avoid illness is about health, so the topic is a health matter.

(B) The popular figure in it is an expert source. — Correct. A doctor knows about illness and hygiene. She is an expert source on this subject.

(C) It contains a rational appeal based on saving money. — Incorrect. The ad says nothing about money or cost.

(D) It contains an emotional appeal. — Correct. It works on a mother's love and care for the family, which makes it an emotional appeal.

NCERT (2026-27): “Attitude-Behaviour Relationship …
Write down the following details about that advertisement, and present it to your class. • The topic of the advertisement (for example, whether the advertisement is about a consumer product, some food, a company, a health matter, a national theme, etc.). • Good and bad consequences of the advertisement. • Whether it contains an emotional appeal or a rational appeal. • Whether it contains a popular figure : an expert source, or a well-liked person.”