Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
Bisleri assigned its brand name Maaza to Coca Cola to sell and export products in and from India and immediately after, filed an IPR Application in Turkey. It was held that the exclusive rights over the use of the brand name "Maaza" were completely assigned to Coca Cola and Bisleri cannot use the IPR in or outside India. Identify which IPR has been infringed in the above case?
Options:
Trademark
Tradesecret
Copyright
Patent
Correct Answer:
Trademark
Explanation:
Explanation: A brand or part of a brand that is given legal protection against its use by other firms is called a trademark.