“With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features.” The statement highlights which philosophical concept of marketing management?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Product Concept
Option (1) Selling Concept — Incorrect. The selling concept came later. It holds that customers will not buy enough unless they are persuaded by aggressive selling and promotion.
Option (2) Product Concept — Correct. Once supply grew, having goods to sell was no longer enough. Customers began to choose the products that were superior in quality, performance and features. So firms shifted their attention from the quantity of production to the quality of products. This is the product concept.
Option (3) Production Concept — Incorrect. This is the earliest stage, when demand was more than supply. Firms focused on producing more at a lower cost and making goods available.
Option (4) Marketing Concept — Incorrect. The marketing concept starts from the customer’s needs and earns profit through customer satisfaction. It is a much later stage.
NCERT (2026-27 Edition): “The Product Concept … Thus, with the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. Therefore, the emphasis of the firms shifted from quantity of production to quality of products. The focus of business activity changed to bringing continuous improvement in the quality, incorporating new features, etc. Thus, product improvement became the key to profit maximisation of a firm, under the concept of product orientation.” |
Note: The same/similar question has been asked in different years by NTA as per the details given below:
| 2026 | 2025 | 2024 | 2023 | 2022 |
| 06-06 S1 20-05 S1 | – | – | – | – |