It refers to the process of instructing, guiding, counselling, motivating and leading the people in the organisation to achieve their objectives.

Planning Organizing Directing Controlling

Directing

In the context of management of an organisation, directing refers to the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives. Directing is not a mere issue of communication but encompasses many elements like supervision, motivation and leadership. Directing is one of the key managerial functions performed by every manager. Directing is a managerial process which takes place throughout the life of an organisation.