Target Exam

CUET

Subject

Economics

Chapter

Micro Economics: Theory of Firms under Perfect Competition

Question:

A firm is operating in a market where it can sell more only by lowering the price of the good. Arrange the changes in total revenue of this firm in a sequential order.

(A) Total revenue falls.
(B) Total revenue starts from origin.
(C) Total revenue increases at a diminishing rate.
(D) Total revenue reaches its maximum.

Choose the correct answer from the options given below:

Options:

(B), (C), (D), (A)

(A), (C), (B), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer:

(B), (C), (D), (A)

Explanation:

The correct answer is Option (1) → (B), (C), (D), (A)

The firm described is operating in an imperfectly competitive market (such as monopoly or monopolistic competition), where the demand curve is downward-sloping, meaning it must lower its price to sell more. Total Revenue (TR) curve for such a firm is an inverted U-shape. The sequence of changes as the quantity sold increases (by lowering the price) is:

  1. (B) Total revenue starts from origin. Total revenue is Price (P) × Quantity (Q). At Q=0, TR=0.

  2. (C) Total revenue increases at a diminishing rate. In the elastic region of the demand curve (MR is positive), a drop in price causes a proportionally larger increase in quantity, so TR is rising. However, because the marginal revenue (MR) is falling, the rate at which TR increases is diminishing.

  3. (D) Total revenue reaches its maximum. This occurs at the point of unit elasticity on the demand curve, where marginal revenue (MR) equals zero.

  4. (A) Total revenue falls. In the inelastic region of the demand curve (MR is negative), a further drop in price causes a proportionally smaller increase in quantity, leading to a net decrease in Total Revenue.