A firm is operating in a market where it can sell more only by lowering the price of the good. Arrange the changes in total revenue of this firm in a sequential order.
(A) Total revenue falls.
(B) Total revenue starts from origin.
(C) Total revenue increases at a diminishing rate.
(D) Total revenue reaches its maximum.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (B), (C), (D), (A)
The firm described is operating in an imperfectly competitive market (such as monopoly or monopolistic competition), where the demand curve is downward-sloping, meaning it must lower its price to sell more. Total Revenue (TR) curve for such a firm is an inverted U-shape. The sequence of changes as the quantity sold increases (by lowering the price) is:
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(B) Total revenue starts from origin. Total revenue is Price (P) × Quantity (Q). At Q=0, TR=0.
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(C) Total revenue increases at a diminishing rate. In the elastic region of the demand curve (MR is positive), a drop in price causes a proportionally larger increase in quantity, so TR is rising. However, because the marginal revenue (MR) is falling, the rate at which TR increases is diminishing.
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(D) Total revenue reaches its maximum. This occurs at the point of unit elasticity on the demand curve, where marginal revenue (MR) equals zero.
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(A) Total revenue falls. In the inelastic region of the demand curve (MR is negative), a further drop in price causes a proportionally smaller increase in quantity, leading to a net decrease in Total Revenue.