Select the correct statement related to Alternate marketing channels :

(A) In the alternate marketing channels, Farmers sell their products directly to consumers.
(B) In the alternate marketing channels, Farmers sell their products directly to the Central Government
(C) In the alternate marketing channels, Farmers sell their products to the Middle men
(D) In the alternate marketing channels, Farmer sell their products directly to the whole sale market

Choose the correct answer from the options given below :

(A) Only

The correct answer is (A) In the alternate marketing channels, Farmers sell their products directly to consumers. Alternate marketing channels are any marketing channels that are used by farmers to sell their products directly to consumers, without going through traditional intermediaries such as wholesalers or retailers.

Emerging Alternate Marketing Channels: It has been realised that if farmers directly sell their produce to consumers, it increases their incomes. Some examples of these channels are Apni Mandi (Punjab, Haryana and Rajasthan); Hadaspar Mandi (Pune); Rythu Bazars (vegetable and fruit markets in Andhra Pradesh and Telangana) and Uzhavar Sandies (farmers markets in Tamil Nadu). Further, several national and multinational fast food chains are increasingly entering into contracts/ alliances with farmers to encourage them to cultivate farm products (vegetables, fruits, etc.) of the desired quality by providing them with not only seeds and other inputs but also assured procurement of the produce at predecided prices. It is argued that such arrangements will help in reducing the price risks of farmers and would also expand the markets for farm products.