Any firm that earns normal profits or is incurring losses has.......... |
Less goodwill More goodwill No goodwill Moderate goodwill |
No goodwill |
The correct answer is option 3- No goodwill. Any firm that earns normal profits or is incurring losses has no goodwill. Goodwill can be defined as “the present value of a firm’s anticipated excess earnings” or as “the capitalised value attached to the differential profit capacity of a business”. Thus, goodwill exists only when the firm earns super profits. Any firm that earns normal profits or is incurring losses has no goodwill. |