Read the following information and answer the question.

Vishwas, a small shopkeeper in Jaipur, Rajasthan, used to sell the popular 'Bhujia Shev,' which was loved by both locals and tourists. His children expanded the business and got the name "MAAM BHUJIYA" registered. Over time, the brand started offering other products like Namkin, Sweets, and Bakery items. However, 'Bhujia-Sev' remained the most popular and best-selling product. "MAAM BHUJIYA" sold products at affordable prices and offered extra services like gift packaging and free home delivery, making it a well-known name. People even started calling it "MAAM BHUJIYA" instead of just bhujiya-sev. The brand also built a strong network of stores in India and abroad and started selling online. At first, the brand didn’t focus much on advertising. However, with more competition, it hired an advertising company, Vishu Pvt. Ltd., to help promote the product. Following the agency’s advice, "MAAM BHUJIYA" also worked on building good relationships with the public.

Brand is a element of ................. mix.

Product

The correct answer is option 1- Product.

Brand is a element of Product mix.

Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product s but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.