In the past three decades, new technologies in the media industry have led to which of the following?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Fusion of forms of media that were once distinct
Option (1) Shift of media control from the market to the state — Incorrect. In these decades national markets gave way to a fluid global market. Nothing moved media control to the state.
Option (2) Decline in the circulation of newspapers in India — Incorrect. Newspaper circulation in India grew in this period. New technologies helped boost both production and circulation.
Option (3) Fusion of forms of media that were once distinct — Correct. New technologies have joined together forms of media that were once separate. This fusion is one of the profound changes in the media industry of the past three decades.
Option (4) Sidelining of glossy magazines in the market — Incorrect. Glossy magazines were not pushed aside. A large number of them have entered the market.
NCERT (2026-27): “7.3 Globalisation and the Media … “We have seen how important newspapers and magazines were for the spread of the freedom movement. It is often believed that with the growth of the television and the Internet, the print media would be sidelined. However, in India, we have seen the circulation of newspapers grow. As Box 7.8 suggests, new technologies have helped boost the production and circulation of newspapers. A large number of glossy magazines have also made their entry to the market.” |