A brand or part of a brand which is given legal protection is known as:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Trade Mark
Option (1) Brand — Incorrect. A brand is a name, sign, symbol or design that identifies a seller’s products. A brand does not get legal protection unless it is registered.
Option (2) Trade Mark — Correct. “A brand or part of a brand that is given legal protection is called trademark.” The firm that registers its brand gets the only right to use it. No other firm in the country can use that name or mark.
Option (3) Brand Name — Incorrect. A brand name is the part of a brand that can be spoken, such as Bata or Parker.
Option (4) Brand Mark — Incorrect. A brand mark is the part of a brand that can be seen but not spoken, such as a symbol, design or colour scheme.
NCERT (2026-27 Edition): “Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. …” “Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.” “Brand Mark: That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.” “Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country.” |