Which of the following statements about non-durable products is incor…

The correct answer is Option (4) → Non-durable products require greater personal-selling efforts.

Option (1) Non-durable products are normally consumed in one or few uses. — True. Non-durable products are consumed in one or few uses, like toothpaste and bathing soap.

Option (2) Non-durable products generally command a small margin for the seller. — True. They generally command a small margin for the seller.

Option (3) Non-durable products need to be heavily advertised. — True. They need to be heavily advertised and made available in many locations.

Option (4) Non-durable products require greater personal-selling efforts. — False. Greater personal-selling efforts are needed for durable products, such as refrigerators. Durables also need guarantees and after sales services and earn a higher margin per unit.