Read the following passage and answer the question.

P Ltd., a manufacturer of electronics based in Indonesia, seized an opportunity when the Prime Minister of India announced a relaxation in import duties on electronic items. Responding to this favorable development, the company expanded its operations by exporting products to India. In a strategic move, P Ltd. opted to collaborate exclusively with retailers possessing direct online links to suppliers, ensuring efficient stock replenishment. Despite successfully entering the Indian market, P Ltd. remained proactive. The company continuously enhanced its products, particularly in the realm of mobile phones, to stay ahead of competitors' offerings. As the festive season approached, numerous E-commerce sites launched sales, prompting P Ltd. to anticipate increased demand. To meet this surge in demand, the company meticulously arranged resources such as finance and raw materials. Consequently, P Ltd.'s performance witnessed significant improvement

In the statement, "The festive season was around the corner, so many E-commerce sites came up with sales," which dimension of the business environment is highlighted?

Social

The correct answer is option 2- Social.

The mention of the festive season and the response of E-commerce sites with sales reflects a social dimension, as it is influenced by cultural and social events.

The social environment of business include the social forces like customs and traditions, values, social trends, society’s expectations from business, etc. Traditions define social practices that have lasted for decades or even centuries. For example, the celebration of Diwali, Eid, Christmas, and Guru Parv in India provides significant financial opportunities for greetings card companies, sweets or confectionery manufacturers, tailoring outlets and many other related business. Values refer to concepts that a society holds in high esteem. In India, individual freedom, social justice, equality of opportunity and national integration are examples of major values cherished by all of us. In business terms, these values translate into freedom of choice in the market, business’s responsibility towards the society and non-discriminatory employment practices. Social trends present various opportunities and threats to business enterprises. For example, the health-and-fitness trend has become popular among large number of urban dwellers. This has created a demand for products like organic food, gyms, bottled (mineral) water and food supplements.