Consider the following statements about the importance of personal selling to society:
(A) Personal selling increases product standardisation in a diverse society.
(B) Personal selling provides an attractive career with opportunities for advancement and job satisfaction.
(C) Personal selling offers greater income and employment opportunities to skilled factory workers.
(D) Personal selling converts latent demand into effective demand.
Which of the statements given above are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A), (B) and (D) only
(A) Personal selling increases product standardisation in a diverse society. — Correct. Sales people sell the same products to people of many regions and tastes. In this way personal selling brings product standardisation and uniformity in consumption pattern in a diverse society.
(B) Personal selling provides an attractive career with opportunities for advancement and job satisfaction. — Correct. Selling offers young men and women a career with advancement and job satisfaction, along with security, respect, variety and independence.
(C) Personal selling offers greater income and employment opportunities to skilled factory workers. — Incorrect. This benefit goes to the unemployed youth, who can find work as sales people. The statement wrongly names skilled factory workers.
(D) Personal selling converts latent demand into effective demand. — Correct. Many buyers have a need they do not act on; this is latent demand. Sales people turn it into actual buying, and this fosters economic activity, with more jobs and incomes.
NCERT (2026-27 Edition): “Importance to Society … (i) Converts Latest Demand: Personal selling converts latest demand into effective demand. … |