___________ includes the formulation, evaluation and selection of basic and long-term activities in the field of marketing that contributes to the goals of the company and its marketing objectives.
Answer & explanation
Correct answer: option 4
Marketing strategy includes all basic and long-term activities in the field of marketing that deal
with the analysis of the strategic initial situation of a company.
It also includes the formulation, evaluation and selection of market-oriented strategies and
therefore contributes to the goals of the company and its marketing objectives.
A marketing strategy is composed of several strategies for growth as well as interrelated
components called the marketing mix. At the school level, we will limit it to the components of
marketing mix