CUET Preparation Today
| Â ___________ includes the formulation, evaluation and selection of basic and long-term activities in the field of marketing that contributes to the goals of the company and its marketing objectives. |
Marketing research Marketing mix Market trend Marketing strategy. |
| Marketing strategy. |
| Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company. It also includes the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. A marketing strategy is composed of several strategies for growth as well as interrelated components called the marketing mix. At the school level, we will limit it to the components of marketing mix |
