A tea company takes the following steps to promote its new tea. Which one of them is advertising?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → It pays a radio station to play a short jingle about the tea, ending with its name.
Option (1) Its salesperson visits offices and explains the taste of the new tea to the staff. — Incorrect. This is personal selling. The salesperson presents the message orally, in conversation with the prospective buyers.
Option (2) It puts a free steel cup inside every large pack of the tea for one month. — Incorrect. This is sales promotion. A free gift with the product is a short-term incentive to make people buy now.
Option (3) It pays a radio station to play a short jingle about the tea, ending with its name. — Correct. Advertising is an impersonal form of communication paid for by the sponsor. Radio is one of its most common modes. The company pays for the jingle, and the jingle names the company’s tea.
Option (4) Its chairman talks about the tea gardens in an interview on a radio channel. — Incorrect. This is public relations. Speeches by company executives and interviews with channels promote the company’s image. Such corporate communication is not a paid, sponsored message.
NCERT (2026-27 Edition): “Advertising … Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’. The important distinguishing features of advertising are as follows: |