Which of the following pairs of an alternate marketing channel and its description is correctly matched?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Uzhavar Sandies – farmers’ markets
In alternate marketing channels, farmers sell directly to consumers, which raises their income. Uzhavar Sandies are farmers’ markets in Tamil Nadu.
Option (1) Rythu Bazars – milk cooperatives — Incorrect. Rythu Bazars are vegetable and fruit markets in Andhra Pradesh and Telangana.
Option (2) Hadaspar Mandi – an online portal of the Union Government — Incorrect. Hadaspar Mandi is a market in Pune. The online portal is e-NAM.
Option (3) Uzhavar Sandies – farmers’ markets — Correct. They are farmers’ markets in Tamil Nadu.
Option (4) Apni Mandi – a buffer stock agency for wheat and rice — Incorrect. Apni Mandi is a direct market in Punjab, Haryana and Rajasthan. Buffer stocks are kept by the FCI.
NCERT (2026-27): “5.4 Agricultural Market System … Emerging Alternate Marketing Channels: It has been realised that if farmers directly sell their produce to consumers, it increases their incomes. Some examples of these channels are Apni Mandi (Punjab, Haryana and Rajasthan); Hadaspar Mandi (Pune); Rythu Bazars (vegetable and fruit markets in Andhra Pradesh and Telangana) and Uzhavar Sandies (farmers markets in Tamil Nadu). …” |