Which of the following pairs of a thing that can be marketed and its…

The correct answer is Option (4) → Information – Universities and research organisations

Option (1) Information – Computer education — Not correctly matched. Computer education is a service, like insurance and health care.

Option (2) Place – Elephant race organised by Kerala Tourism — Not correctly matched. The elephant race is an event, like a film festival or a sports event. Places are marketed through lines such as ‘Udaipur – The City of Lakes’.

Option (3) Services – Family planning — Not correctly matched. Family planning is an idea, like polio vaccination and blood donation.

Option (4) Information – Universities and research organisations — Correctly matched. Universities and research organisations produce, package and distribute information, so information is the thing they market.

Note: One small box on what can be marketed holds every pair in this question. Boxes like this are short, so read them closely before the exam.