Match List – I with List – II.
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List - I |
List - II |
|
(A) Production Concept |
(I) Customer Needs |
|
(B) Product Concept |
(II) Existing Product and Promotion |
|
(C) Marketing Concept |
(III) Quantity of Product |
|
(D) Selling Concept |
(IV) Quality/Features of Products |
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A)-(III), (B)-(IV), (C)-(I), (D)-(II)
(A) Production Concept — this matches (III) Quantity of Product. In early days demand was more than supply, so firms tried to produce more at a low cost. The main focus was the quantity of product.
(B) Product Concept — this matches (IV) Quality/Features of Products. When supply increased, customers wanted better products. Firms focused on quality, performance and features of the product.
(C) Marketing Concept — this matches (I) Customer Needs. The firm first finds out what customers need and then makes products to satisfy those needs.
(D) Selling Concept — this matches (II) Existing Product and Promotion. The firm tries hard to sell the product it already has, using advertising, personal selling and sales promotion. The main focus is the existing product.
NCERT (2026-27 Edition):
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