Which among the following is not an example of new social media?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Radio
Option (4) Radio — Not new social media (Correct). Radio is one of the older mass media: in India it began with amateur broadcasting clubs in Kolkata and Chennai in the 1920s and grew into All India Radio. A station broadcasts and a mass audience listens; the listeners do not create and share content with one another, as users of social media do.
NCERT (2025-26): “The mass media include a wide variety of forms, including television, newspapers, films, magazines, radio, advertisements, video games and CDs. They are referred to as ‘mass’ media because they reach mass audiences – audiences comprise very large numbers of people. They are also sometimes referred to as mass communications.…” “Radio … Radio broadcasting which commenced in India through amateur ‘ham’ broadcasting clubs in Kolkata and Chennai in the 1920s matured into a public broadcasting system in the 1940s during the World War II when it became a major instrument of propaganda for Allied forces in South-east Asia. At the time of independence there were only six radio stations located in the major cities catering primarily to an urban audience. By 1950, there were 5,46,200 radio licences all over India.…” |