Match List – I with List – II.
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List - I |
List - II |
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(A) Identification given to Product |
(I) Trademark |
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(B) Part of Brand which can be spoken out |
(II) Brand Mark |
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(C) Part of the brand which cannot be spoken out |
(III) Brand Name |
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(D) Registered brand name |
(IV) Brand |
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
(A) Identification given to Product — this matches (IV) Brand. A brand is a name, term, sign, symbol or design used to identify the products of a seller and set them apart from others.
(B) Part of Brand which can be spoken out — this matches (III) Brand Name. The part of a brand that can be spoken is the brand name, for example ‘Bata’.
(C) Part of the brand which cannot be spoken out — this matches (II) Brand Mark. The brand mark can be recognised but not spoken. It is a symbol, design, colour scheme or lettering.
(D) Registered brand name — this matches (I) Trademark. A brand that is given legal protection (registered) is a trademark. No other firm can use it.
NCERT (2026-27 Edition): “Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. …” “Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.” “Brand Mark: That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.” “Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. …” |