The correct answer is option 2- (A)-(IV), (B)-(III), (C)-(II), (D)-(I).
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List - I
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List - II
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(A) Identification given to Product
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(IV) Brand
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(B) Part of Brand which can be spoken out
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(III) Brand Name
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(C) Part of the brand which cannot be spoken out
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(II) Brand Mark
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(D) Registered brand name
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(I) Trademark
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(A) Identification given to Product- (IV) Brand.
A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark.
(B) Part of Brand which can be spoken out- (III) Brand Name.
Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale.
(C) Part of the brand which cannot be spoken out- (II) Brand Mark.
Brand Mark is that part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.
(D) Registered brand name- (I) Trademark.
A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country |
