Which of the following term is best for the example -one should work hard, or that one should always be honest, because honesty is the best policy?

Beliefs Affective Valence Values

Values

Values are attitudes or beliefs that contain a ‘should’ or ‘ought’ aspect, such as moral or ethical values. One example of a value is the idea that one should work hard, or that one should always be honest, because honesty is the best policy.