Objections to advertising include:
(A) Undermines social values
(B) Some advertisements are in bad taste
(C) Adds to cost
(D) Confuses the seller
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A), (B) and (C) only
(A) Undermines social values — Correct. Advertising keeps showing new products and creates wants people did not have. Critics say this makes people unhappy with what they have and weakens simple living.
(B) Some advertisements are in bad taste — Correct. Some advertisements show things or use words that many people find offensive.
(C) Adds to cost — Correct. Advertising costs a lot of money. This raises the cost of the product, and the buyer pays for it through a higher price.
(D) Confuses the seller — Incorrect. The objection is that advertising confuses the buyers. Many brands make almost the same claims, such as whiter clothes or fresher breath, so the buyer cannot tell which claim to trust. The seller makes the claims and is not confused by them. NTA changed one word, ‘buyers’ to ‘seller’, and the seller got the buyer’s headache. Read the options slowly.
Note: Objection (B), ‘Some advertisements are in bad taste’, is not in the current NCERT book (2026-27). It is listed in the pre-rationalised NCERT, shown below.
NCERT (2026-27 Edition): “Objections To Advertising … 1. Adds to Cost: The opponents of advertising argue that advertising unnecessarily adds to the cost of product, which is ultimately passed on to the buyers in the form of high prices. …” “2. Undermines Social Values: Another important criticism of advertising is that it undermines social values and promotes materialism. …” “3. Confuses the Buyers: Another criticism against advertisement is that so many products are being advertised which makes similar claims that the buyer gets confused as to which one is true and which one should be relied upon. …” NCERT (Pre-rationalised Edition):
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