Name the component of product mix that h

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Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Name the component of product mix that helps the consumer to exercise the right to information.

Options:

Tagline

Trade mark

Labelling

Branding

Correct Answer:

Labelling

Explanation:

Lables are useful in providing detailed information about the product, its contents, method of use, etc.