Name the component of product mix that helps the consumer to exercise the right to information.
Answer & explanation
Correct answer: option 3
The correct answer is option 3- Labelling.
Labelling is the component of product mix that helps the consumer to exercise the right to information.
Labelling: A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product to complex graphics that are part of the package. The most important functions of labels include
i) describing the product
ii) help in identifying the product or brand;
iii) help in grading the products into different categories; and aids in promotion of the products.