Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Under marketing mix, which of the following is not a part of Product mix?

Options:

Margin

Quality

Design

Brand Name

Correct Answer:

Margin

Explanation:

The correct answer is option 1- Margin.

Margin comes under price element of marketing mix.


The important product decisions include deciding about the features, design, quality, packaging, labelling and branding of the products.

 

Marketing Mix: Elements
Product Price Place Promotion
Product Mix Price Levels Channel Strategy Promotion Mix
Product Quality Margins Channel Selection Advertisement
New Product Pricing Policy Channel Conflict Personal Selling
Design and Development   Pricing Strategy    Channel Cooperation    Sales Promotion
Packaging Price Change Physical Distribution Publicity 
Labelling Public relations
Branding