Under marketing mix, which of the following is not a part of Product mix?
Answer & explanation
Correct answer: option 1
The correct answer is option 1- Margin.
Margin comes under price element of marketing mix.
The important product decisions include deciding about the features, design, quality, packaging, labelling and branding of the products.
| Marketing Mix: Elements | |||
| Product | Price | Place | Promotion |
| Product Mix | Price Levels | Channel Strategy | Promotion Mix |
| Product Quality | Margins | Channel Selection | Advertisement |
| New Product | Pricing Policy | Channel Conflict | Personal Selling |
| Design and Development | Pricing Strategy | Channel Cooperation | Sales Promotion |
| Packaging | Price Change | Physical Distribution | Publicity |
| Labelling | Public relations | ||
| Branding | |||