Practicing Success
Practicing Success
CUET Preparation Today
What is the primary goal of "greenwashing" in the context of businesses and marketing? |
To promote genuine environmental sustainability practices. To deceive consumers by making false or exaggerated claims of environmental responsibility. To encourage competition among companies to adopt more sustainable practices. To educate consumers about the importance of environmental conservation. |
To deceive consumers by making false or exaggerated claims of environmental responsibility. |
The correct answer is Option (2) → To deceive consumers by making false or exaggerated claims of environmental responsibility. The primary goal of "greenwashing" in the context of businesses and marketing is to portray a company, product, or service as environmentally friendly or socially responsible, often through misleading or exaggerated claims. This can be done to attract environmentally conscious consumers, enhance brand image, or deflect criticism about unsustainable practices. Essentially, it's about creating a false perception of environmental responsibility without truly adopting sustainable practices. |
