Assertion:  In 1980 the rural development program called Operation Flood was started.
Reason:  Operation Flood was launched with the purpose of increasing milk production, bringing the producer and consumer closer by eliminating middlemen, and assuring the producers a regular income throughout the year.

The Assertion is incorrect but the Reason is correct.

Assertion: In 1970 the rural development program called Operation Flood was started.

The project was also known as the "White Revolution" because of the increase in milk production it brought about.

The project was headed by Dr. Verghese Kurien, who is also known as 'The Milkman of India'.