The demand curve for a good is a straight line. At a price of Rs 10 the demand is 40 units, and at a price of Rs 15 it is 30 units. What is the price elasticity of demand (in absolute value) at a price of Rs 20?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → 2
First find the equation of the straight-line demand curve, q = a − bp. Then use the elasticity on a linear demand curve, eD = −bp/(a − bp).
Given:
p = Rs 10, q = 40
p = Rs 15, q = 30
Elasticity wanted at p = Rs 20
\( \displaystyle b = \frac{40 - 30}{15 - 10} = 2 \)
\( \displaystyle a = 40 + 2 \times 10 = 60, \text{ so } q = 60 - 2p \)
\( \displaystyle \text{At } p = 20: \; q = 60 - 40 = 20 \)
\( \displaystyle |e_D| = \frac{bp}{q} = \frac{2 \times 20}{20} = 2 \)
The elasticity is 2. On a linear demand curve it is different at each price: here it rises above 1 because p = 20 is above the mid-point price a/2b = 15.
NCERT (2026-27): “2.6.1 Elasticity along a Linear Demand Curve Let us consider a linear demand curve q = a – bp. Note that at any point on the demand curve, the change in demand per unit change in the price q p Δ Δ = –b.” “From (2.17), it is clear that the elasticity of demand is different at different points on a linear demand curve. …” |