What are the characteristics of a good 'Brand name'?
(A) Should be sufficiently versatile.
(B) Should suggest the product's benefits and qualities.
(C) Should be difficult to protect legally.
(D) Should be distinctive.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A), (B) and (D) only
(A) Should be sufficiently versatile. — Correct. A brand name is the part of a brand that can be spoken, such as ‘Colgate’. It should fit the new products the firm may add to the same line later.
(B) Should suggest the product’s benefits and qualities. — Correct. A name that hints at what the product does helps the buyer recall it.
(C) Should be difficult to protect legally. — Incorrect. A good brand name should be capable of being registered and protected legally. Otherwise anyone could copy it.
(D) Should be distinctive. — Correct. It should stand apart from the names of competitors’ products.
NCERT (2026-27 Edition): “Characteristics of Good Brand Name Choosing the right brand name is not an easy decision. What makes this decision important is the fact that once a brand name is chosen and the product is launched in the market, changing the brand name is very difficult. So, getting it right the first time is very essential. Following are some of the considerations, which should be kept in mind while choosing a brand name.
|
