Consider the following statements about durable products:
(A) After sales services and availability of spare parts are very important in the marketing of consumer durable products.
(B) Durable products are intangible consumer products which normally survive many years.
(C) Automobiles and refrigerators are examples of consumer durable products.
(D) Durable products require lesser personal selling efforts on the part of the seller.
Which of the above statements are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A) and (C) only
(A) After sales services and availability of spare parts are very important in the marketing of consumer durable products. — Correct. After sales services and spare parts are part of the extended product. They matter most in marketing consumer durables, which are used for many years.
(B) Durable products are intangible consumer products which normally survive many years. — Incorrect. Durable products are tangible: they can be seen and touched. Intangible activities offered for sale are services.
(C) Automobiles and refrigerators are examples of consumer durable products. — Correct. Automobiles and refrigerators last many years, so they are consumer durable products.
(D) Durable products require lesser personal selling efforts on the part of the seller. — Incorrect. Durable products need greater personal selling efforts from the seller, along with guarantees and after sales services.
NCERT (2026-27 Edition): “1. Product: … The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). …” “2. Durable Products: Those tangible consumer products which normally survive many years, for example, …”
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