Practicing Success
A juice manufacturing firm spends a significant amount of money on marketing, personal selling, and sales promotion strategies to encourage target clients to buy its juices. |
Place Price Promotion Product |
Promotion |
ROLE OF PROMOTION IN THE MARKETING MIX It is creating a channel for conversation with the targeted consumer base. Through promotion, the company aims to attract the customer's attention and give them enough information about the product to foster enough interest to motivate them to purchase. |