Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

A juice manufacturing firm spends a significant amount of money on marketing, personal selling, and sales promotion strategies to encourage target clients to buy its juices.
Determine which type of the marketing mix is being discussed.

Options:

Place

Price

Promotion

Product

Correct Answer:

Promotion

Explanation:
ROLE OF PROMOTION IN THE MARKETING MIX It is creating a channel for conversation with the targeted consumer base. Through promotion, the company aims to attract the customer's attention and give them enough information about the product to foster enough interest to motivate them to purchase.