A juice manufacturing firm spends a significant amount of money on marketing, personal selling, and sales promotion strategies to encourage target clients to buy its juices.

Determine which type of the marketing mix is being discussed.

Promotion

The correct answer is option 3- Promotion.

The type of marketing mix being discussed is Promotion.

The focus on marketing, personal selling, and sales promotion strategies to encourage clients to buy the juices falls under promotional activities.

Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are — (i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, and (iv) Publicity. These tools are used in different combinations to achieve the goals of promotion.