Read the following information and answer the question.

Sumit was watching TV when he saw ads for five different toothpaste brands. Each one claimed to be the best and recommended by dentists. Curious, he went to visit his friend, who worked as a sales agent for a fast-moving consumer goods (FMCG) company. After talking to his friend, Sumit felt assured that the toothpaste from his friend's company was the best. His friend also gave him convincing reasons for choosing that brand.

Later that night, Sumit couldn’t stop thinking about how his friend took so much time to convince him compared to the wide reach of TV ads. The next day, when he was off from work, he went to buy a mobile phone worth ₹50,000. The store offered a scheme where he could pay in ten easy installments of ₹5,000 per month. But when he filled out the form, he was charged an extra ₹2,000 as a file charge. Despite that, Sumit bought the phone because he liked the quality and was persuaded by the salesman’s efforts.

Which sales promotion technique is highlighted in above case?

Full finance @ 0%

The correct answer is option 4- Full finance @ 0%.

Sumit is offered a scheme to purchase a mobile phone in interest-free installments (₹5,000 per month), which is a sales promotion technique aimed at making the purchase easier and more attractive to the customer by offering financing at 0% interest. This type of sales promotion encourages customers to buy by providing financial flexibility.