Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Assertion: Product Concept assumes that availability and affordability of the product are the key to the success of a firm and puts greater emphasis on improving the production and distribution efficiency of the firms.

Reasoning: Product Concept assumes that product improvement is, the key to profit maximization of a firm.
Options:
Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.
Both Assertion (A) and reasoning (R) are correct and but R is not the correct explanation of A.
Assertion (A) is true but Reasoning (R) is not correct.
Assertion (A) is not true but Reasoning (R) is correct.
Correct Answer:
Assertion (A) is not true but Reasoning (R) is correct.
Explanation:
Production Concept assumes that availability and affordability of the product are the key to the success of a firm and puts greater emphasis on improving the production and distribution efficiency of the firms. Product Concept also assumes that product improvement is, the key to profit maximisation of a firm;